It's time to dismantle growth vs impact.

In the realm of business ideologies, the Friedman Doctrine has long held sway, asserting that a company's sole responsibility is to increase profits for its shareholders, with no obligation to society. This doctrine has perpetuated the notion that financial growth and social impact are mutually exclusive. However, as we reflect on the current landscape, it becomes evident that this belief is not only outdated but also detrimental to the holistic success of businesses.

The Profit-Only Dilemma

In a profit-centric approach, organizations amass wealth but often compromise on philanthropic goals, exposing themselves to unforeseen risks such as brand diminishment and market disruptions [source]. The pursuit of profit at the expense of social responsibility is not a sustainable business model.

On the flip side, Mission-Only organizations may have noble philanthropic goals, but they often lack the business rigor required for large-scale, sustainable impact. This narrow focus can result in additional market risks, including those related to climate change and other societal challenges.

The Shifting Landscape

Fast forward over 50 years since the popularization of the Friedman doctrine, and the world has evolved significantly. While shareholder theory continues to shape corporate operations, the challenges faced by society demand a new paradigm. Climate change, water crises, gender and income inequity, and the changing landscape of careers and leadership all necessitate a reevaluation of our approach to business.

The dichotomy between profit and purpose is a false one. The best Impact founders aspire to build massive, scaled businesses while remaining committed to making a positive impact. The emerging generation of elite companies seeks to be both hugely profitable and socially responsible—a departure from the traditional binary mindset.

Not growth vs impact, but a third thing

It's time to challenge the core belief of the Friedman worldview and pave the way for a new approach—not profit-only, not purpose-only, but a third thing. This third way recognizes that growth and mission are aligned, fostering businesses that are both financially prosperous and socially impactful.

Today's founders reject the notion that for-profit companies should solely prioritize financial gains, while non-profits focus only on mission. Consumers increasingly support for-profit brands with a commitment to social impact, signaling a paradigm shift in business preferences [McKinsey].

A staggering 70% of employees seek purpose-driven careers, yet only 15% find this possibility in their current companies [McKinsey]. Businesses that integrate purpose into their core values not only attract top talent but also contribute to a more motivated and engaged workforce.

Our commitment to renewing growth and impact

People and the planet are intricately connected, representing billions of threads in the fabric of the world. We recognize the importance of mending tears in this fabric through scalable and sustainable business practices.

We believe in investing in businesses that empower individuals to leverage their creative gifts in the service of others, fostering sustainable growth. Our mission is to flood the world with resources that promote flourishing, demonstrating that financial prosperity and social impact are not mutually exclusive but, when woven together, create a stronger and more beautiful fabric for the future.

It’s time to renew how we build business.

Join us.